The Chiro180 Growth OS
A plan to turn your content into a self-funding machine that drives trials, subscribers, and Ascent members. Every month. On a budget that pays for itself.
Right now you have a funnel. What you're missing is the system around it that finds the buyers, proves what sells, and keeps a year of owners warm in your voice.
The shift
The whole system, one page
Nine moving parts, one machine. Here is the path, top to bottom.
The nine pillars
Test many ads at once
A dozen hooks in the field at the same time. We find the ones that sell and pour budget into them within days, not months.
More ways in
Beyond the guide: a short sales video, a calculator, and a Practice Health Score owners run on their own numbers. Different doors for different owners.
Follow-up that's tested
Every email sequence run head to head. We keep the version that turns readers into trials, and throw the rest out.
The conversion bake-off
Email, a webinar, a paid workshop, and an AI voice agent that actually talks to leads. We back whichever books the most buyers for the least spend.
An offer that funds itself
A $47 front-end product that earns back the ad cost at the moment of sale. That's what lets us scale the budget on recovered cash instead of nerve.
A year of staying in touch
Your podcast and videos turned into a weekly note in your voice, for twelve months, so you're still in the inbox the week an owner is finally ready to switch.
Built around buyers, not clicks
We track real purchases, not just leads, so the ads learn to chase paying owners. Cheap sign-ups stop being the scoreboard.
Two homes, done right
chiro180.com for the software and the trial. austincohen.com for the coaching world. A clean split, both pages built to convert.
The app earns its keep
Faster activation, the CEO Monthly Report, and marketing pointed straight at Chiro180 itself. The better it retains, the more we can spend to grow.
What gets built
Around 32 concrete deliverables. Most are new in the accelerated build; a few are already underway. New Underway Phase 2
Why it compounds
The $47 offer and the $1 trial turn cold clicks into real, tracked purchases.
That one move is the whole thing. Once the ads learn from actual buyers instead of cheap leads, the cost to find the next paying owner drops. The offer earns the spend back, so you scale the budget without sweating it. The year-long follow-up catches everyone who wasn't ready yet. And the better the app retains, the more you can afford to spend at the top. Spend more, learn faster, spend smarter, keep them warm, retain them longer, climb the best into Ascent.
Where this takes you
Honest, bottom-up targets for the next 3 to 6 months. The kind you can run in your head.
Targets move with the first two weeks of real numbers. The high end assumes the self-funding offer holds, which we test before we scale.
Two speeds
Same system. The difference is how fast it's live and earning.
The current plan. Built in sequence, with today's team.
Everything built at once instead of in line, with a dedicated ads operator running it from week one. The whole system live and earning in roughly half the time. (Eight weeks is the stretch; it needs the ads hire in place first.)
The investment
Stay the course
The plan as it stands
Build it fast
The full Growth OS, accelerated
~8 weeks
The accelerated build pays for itself inside the quarter, on the recurring revenue it pulls forward alone.
13 locations. A 6.7-year team tenure against an industry that turns over in 18 months. A Black Hole moved from 18 visits to 40. This is the machine that puts those receipts in front of every owner who needs them, every day, on a budget that pays for itself.
The next move: pick a speed, and let's build it.